Listen now | Brian Ruhlmann founded Craic Sauce as a side business in 2017. By 2020, he was able to focus full time on the hot sauce.Brian's sauces are unique because he sources some of the best ingredients from local farms in Massachusetts and his sauces often involve more ingredients than in a conventional sauce, resulting in a ton of flavor.Brian joins Heath to discuss his unconventional approach to making hot sauces, his flavor inspirations, his journey as an entrepreneur, and how he has built community one bottle at a time.Brian also runs the website Craft Hot Sauce and for many years, he hosted the Craft Hot Sauce podcast.