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Andy Boenau's avatar

There's a disconnect between corporate marketing & customer preference. I was talking w/ someone recently about this re: branding. Taco Bell, for example. It's not a 3rd Place for lingering, so it's silly to set up a living room vibe. People eating their Taco Bell are in a hurry to consume that stuff without spilling all over their laps. It's a lean-over-the-table and move-along spot. The marketing grads at corporate aren't paid to think of customer preference, they're paid to help corporate conform (i.e. "stay relevant").

Also, did you say Taco Bell has a blog?!?!

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Harry Bernstein's avatar

Our family business was in Painesville, and every once in a while Dad would take us to the Friendly's in Willoughby.

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